(Digital) Brand Management & Event Design


Video by Sebastian Binder


On behalf of farmor GmbH

Ok, … so this is probably one of the coolest projects I did so far. I was allowed to work for and with awesome people for one of my favorite brands since my childhood years. It all began with digital brand management and being responsible for the Austrian as well as the Swiss Sprite facebook page including look&feel, content management, content creation, adaption and launch of “The Refreshing Truth Service”.

The peek of my work for farmor and the Coca-Cola Company was when I was asked to do the full event design, brand positioning & concept for Sprite at Vienna’s biggest sneaker fair, the Sneakerness. After various ideas, we decided on hosting a 3on3 street-ball-battle. I didn’t know how looooong 40m can be and how much space you need. But I had one of the funniest moments as a creator, when I ended up making the 40m bunting for the field by myself at home (because a regularly production would have needed too much time).