This is one of my absolute heart projects. I am working with this client for almost 2 years now and I simply love the outcome. Besides giving Scheer a new look, I created an individual label concept for all his different sorts of honey as well as “honey products”. The tricky part at the beginning was to find a way to illustrate more than 20 (48 with all variations) kinds of honey and make it possible for the consumer to decode the label.
From gradient colour concept to symbols, I decided on vintage style illustrations of the plant the honey is “made” from. I really wanted toshow what’s inside the glass but be flexible enough to extend the collection how and whenever needed in all facets.